Practical AI for solopreneurs, marketers, and lean teams.
Ship real agents that move revenue — not slide decks. 19 years building. Four companies shipped. S$350,000 in incremental revenue from a single multi-agent system.
CC‑1 — Foundations of Claude Code.
For non-technical operators who want to actually build, not just prompt.
“I came in unable to write a line of code. I left with an agent that drafts our proposals, follows up our leads, and saved my team about a day a week. Boon teaches like a builder, not a guru.”
Expert in the Loop: the only AI operating model that compounds.
The thesis behind every workshop and every project on this site.
We invested $10M in AI. Now my board wants ROI. Here’s the framework.
A practitioner’s answer for the boardroom.
The 8 Phases of Effective Marketing — and why most teams skip to Phase 6.
Why the work that actually compounds is the work nobody wants to do.
Vibe coding vs production engineering: 5 disciplines that prevent disaster.
From a prompt to a system you can hand to a junior.
I started as an AI researcher at NTU Singapore in the mid-2000s — long before ‘AI’ was a marketing buzzword. Nineteen years and four companies later, I’m still doing the same job: using machines to amplify a domain expert until one operator does the work of a team.
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